Since the start of the COVID-19 pandemic, as many as 800 businesses across the country have closed each day, according to research conducted by Yelp. Despite these circumstances, a woman Selah recently decided to pursue her goal of owning a business.
On February 16, Jazmyne Schmidt opened his dog grooming business, Diamond in the Ruff, at 11 N. First St. in Selah. Despite the challenges faced by many small businesses, Schmidt believes his new business will not only survive these tough times, but thrive.
Schmidt started grooming dogs five years ago, working at other grooming establishments in the Yakima area.
“I have worked with animals all my life and have been very passionate about them,” Schmidt said.
This winter, seeking greater independence in his work, Schmidt made the decision to open his own grooming business, offering grooming services such as haircutting, bathing and nail trimming to dogs of all breeds. . Although the company does not offer its services to cats, Schmidt says it grooms small animals such as guinea pigs.
Additionally, Schmidt’s friend and fellow groomer, Morgan Sigler, rents space from Diamond in the Ruff to provide her own pet grooming services.
“I love grooming. I like to make people happy, ”said Sigler. “Some dogs come tangled up and it can hurt. So I like being able to reformat this dog to make him feel better.
With so many small businesses struggling to stay afloat amid the pandemic, Schmidt had some reservations about his business, but decided to continue.
” I am a bit worried. But I’m just trying to have faith, ”Schmidt said. “If you keep waiting for the perfect moment, there never will be.”
Nonetheless, Schmidt is generally optimistic about the success of his new operation for a variety of reasons, one of which is the ability to adhere to COVID-19 security protocols.
“We do a lot of things without contact. We don’t need to be in contact with a lot of people, ”Schmidt said, noting that she, as a dog groomer, is in contact with animals for a much longer period of time than with other people.
Schmidt also attributes his optimism to an increase in the number of adopted and purchased dogs. His colleague, Sigler, who breeds dogs in addition to grooming, has seen this trend with his own eyes.
“Being actually in the breeding market, I can say that all the prices are going up,” Sigler said. “People are going to want their puppies to come in for grooming. “
Schmidt and Sigler also believe that the relationships they have established with clients during their previous professional experiences will attract those clients to the new company.
“Dogs get to know their groomers more than you think,” Schmidt said.
It is these strong bonds with animals that make dog grooming so rewarding for Schmidt.
She hopes that with increased demand for grooming services and relationships with former clients in her arsenal, Diamond in the Ruff will survive the struggles of the COVID-19 pandemic. In the near future, she also hopes to add additional groomers to her team.
Meanwhile, Schmidt remains grateful for her work.
“Grooming has given my life meaning in a way I never thought possible,” she said. “It’s just like family.”