Paw Amore Southwater, run by longtime dog lover and owner Jenny Whitton, takes pride in not only how her service makes your dog look and feel. After all, as a family member, there is nothing more important than helping your dog to feel better.
âWe have always had dogs in our house growing up, usually one or two big Alsatians,â Jenny remembers fondly. “Now I have two Jack Russell’s – Jazz and Hanny – who are almost completely human, except they can’t talk!” “
âDogs are amazing animals; they’re just great characters, and we all know how much they add to your family.
Jenny’s company, Paw Amore Southwater, is news this year, after being struck by inspiration when she lost her job amid the pandemic. It has now become the best decision she has ever made.
âWhen I lost my job at the start of the pandemic, I didn’t know who to turn to, but one morning I had a revelation; my dogs walked into the room and I thought, âYou really need a groom! And that’s how the idea was born. I completely retrained, first taking an intermediate grooming course and then taking it to the next level with extensive training at a dog grooming academy in Portsmouth. It gave me the knowledge and confidence to follow my dream and open my studio. Once my website and Facebook page were up and running, it was easy for people to contact me.
Jenny offers all kinds of care for your dog, from simple claw trimming to simple “wash and go” to raising standard grooms using only the best products and equipment. With her business located at her home, she can also house dogs (one at a time unless they are from the same household), making them part of the family until you return.
âMy studio is truly top notch,â Jenny says proudly. I offer one-on-one service in a relaxed, calm, air-conditioned environment with outdoor space available for dogs before and after their appointments. It is important not to rush and have to get dogs in and out on a treadmill, as this also causes them stress. It is essential to give them the time and attention they need. It’s cage-free and I can give the dog a break from grooming in my yard if he needs it.
Much like their owners, it has indeed been a stressful time for dogs during the pandemic. As such, Jenny gives some tips on the secret to a happy dog.
âThe secret is that love works both ways – you have to give your love to a dog to be loved in return,â she explains. âDogs are the most amazing pets, they really are because they are loyal and their love is unconditional, but you have to give it to deserve it from them. “
âThis is also where the grooming comes in. I know it’s a very 21st century thing to have your dog groomed, but it’s not just vanity. Whether your dog is shorthair, longhair, curly, or mixed, they all need to be groomed. This is why groomers use their knowledge and different techniques to keep your dog’s skin and coat in pristine condition, nails clipped, and ears cleaned, otherwise it is a really uncomfortable feeling for your trusted companion.
âWhen you have your dog groomed, you really care about him, his well-being and his happiness. Dogs can’t communicate with you the same way a person does, so it’s a big part of developing their trust and understanding.