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For family members who have four legs and a tail, Williamsburg has become a hotspot for canine hair care.
âWilliamsburg has a large dog population because it’s a retirement community,â said Coco Dow owner The Pin Up Groomer. âWhen you’ve spent years raising children, the house gets too quiet and some people fill it with animals. “
Dow is just one of many groomers in town who have brought their scissors and treats to the local puppy population.
There are a variety of groomers in the area that owners can choose from depending on their pet’s needs. For Dow, his services offer a holistic approach that works well with animals with special needs, such as senior dogs.
The newest grooming service, Dogsburg Grooming Shoppe, opened on December 1 to provide a customer-centric experience, owner Jenny Martin said. For Martin, dog grooming isn’t just about getting quick cuts and making money, it’s about giving the dog a relaxing experience and letting owners know their best friend is in good stead. hands.
Now that her store is up and running, Martin said she hopes to take some extra time to volunteer at local shelters giving haircuts and regular grooming for the animals. She said that when dogs appear to be well groomed and cared for, they tend to be adopted faster.
Martin started grooming at PetSmart just to try something new in his professional life. But 11 years later, she opened her own store and plans to keep her canine customers at the forefront of her service.
âIt’s about making them feel comfortable,â Martin said. âWhether with relaxing oils or to distract them with peanut butter. (Dogs) have feelings too and I want to make sure that being groomed is something they are comfortable with.
For some owners, it can be difficult to bring their dog to the store, but thanks to mobile groomers like Sarah Smith, owner of Patriotic Pups Mobile Grooming, they can have the groomer come right to their door.

Smith can be seen driving around town pulling a giant blue dog-shaped trailer that she calls the “Pup Mobile”.
âIt’s about advertising and getting people’s attention,â Smith said. âThen you show them the level of quality that you provide. “
Smith said having a mobile grooming unit makes its services slightly more expensive, but for many people it’s worth knowing that their dog is right outside and won’t have to spend hours in a kennel.
Every groomer has a specialized breed or size, and for Smith, it’s all about small dogs under 25 pounds. Additionally, older dogs tend to like the small space of his mobile living room because he feels secure, she said.
Barry Heuser, owner of GroomZ Mobile Grooming, said he realized a few years ago that his dog got extremely anxious when he went to the groomer and that others probably were too.
He knew there had to be a better solution and after doing some research he came across the concept of mobile dog grooming. But when he started his business in 2013, that area had only a few groomers and almost no mobile, he said.
Now there are a variety of different locations, types of grooming, and experiences available to the Williamsburg dog community. As the retiree population continues to grow, Heuser expects the grooming industry to continue to thrive in the area.
âA good thing about so many groomers is that they keep our town from looking shaggy,â Heuser said.
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